BILLINGS, Mont. – Yellowjacket Athletics and the Yellowjacket Athletic Association (YAA) have partnered with CaringCent to bring new energy to the TDS Fiber Rimrock Rivalry and expand the ways fans can support student-athletes.

Through this collaboration, Yellowjacket Athletics is leveraging CaringCent's innovative technology to activate, engage, and generate new donations from supporters across Billings and throughout the country. By connecting directly with fans during the rivalry, CaringCent helps Yellowjacket Athletics and the YAA identify new supporters, re-engage past donors, and create meaningful opportunities to back Yellowjacket student-athletes.
"The TDS Fiber Rimrock Rivalry is one of the highlights of our athletic calendar, and it represents the pride and spirit of Yellowjacket Nation," said Michael Bazemore, Director of Athletics at Montana State University Billings. "Partnering with CaringCent allows us to capture that passion and transform it into lasting support for our student-athletes, both on and off the field."

"We're excited to partner with Yellowjacket Athletics on such a powerful tradition," said Jim Wills, MD, CEO of CaringCent. "By tying engagement directly to the TDS Fiber Rimrock Rivalry, we're helping to unlock new opportunities for alumni and fans everywhere to contribute to the success of Yellowjacket student-athletes."

To visit the MSUB CaringCent page, please click here.
About Yellowjacket Athletics and the Yellowjacket Athletic Association (YAA)
Yellowjacket Athletics, the proud home of Montana State University Billings student-athletes, competes in the Great Northwest Athletic Conference and serves as a vital part of the university experience. The Yellowjacket Athletic Association (YAA) is the fundraising arm of Yellowjacket Athletics, supporting scholarships, facilities, and program enhancements that empower student-athletes to succeed in competition, in the classroom, and in the community. Together, Yellowjacket Athletics and the YAA connect alumni, fans, and the Billings community to the proud tradition of the Jackets.
 
About CaringCent College Athletics
CaringCent College Athletics collaborates with athletic departments across the country to unlock the full donation potential of their fan bases through innovative technology staffed by industry experts. This collaboration enhances the efficiency and impact of development teams by generating new, activated major gift and scholarship club leads. In addition, CaringCent's technology and customized donation programs generate new donations from supporters who live out-of-market, have not renewed their association membership, or have the capacity to provide more support.